Role : Production Designer
Challenge : To achieve the “white on white” look, we collaborated with the publication and ran proof-quality color samples of a variety of color swatches. This allowed the art director to quickly select the blue-silver color combination which compliments the idea of a winter wonderland.

Role : Production Designer and Photo Retoucher
Challenge : Extensive collaboration with the art director was required to create a “mystic” feel, without bordering on the look of a night sky. The Photoshop layers also needed to be simplified, yet editable enough to resize for different publications’ print specs.

Role : Production Designer
Challenge : The 12-page sales brochure is bound by a gate fold cover with a die cut tuck tab closure. Elements of the interior content are highlighted with a spot varnish for visual impact. Particular attention was given to the precise alignment of the tab closure and the varnish overlays.

Role : Production Designer
Challenge : Solely responsible for overseeing all on-shelf packaging for the So Delicious Dairy Free brand, from creative frozen to prepress. This required expert knowledge of food labeling regulations, brand standards and various print processes—rotogravure, offset litho, flexo and dry offset—to maintain consistency on shelf.

Role : Digital Asset Manager and Production Supervisor
Challenge : The Minneapolis light rail wrap included a combination of vector art for small file size, and continuous tone art for impact, which needed to be scaled up in resolution considerably. Key messaging was placed within the template guides to ensure readability.

Role : Prepress Supervisor and Production Designer
Challenge : Kiosk messaging needed to be versioned into hundreds of files to accommodate a variety of kiosk styles and dimensions. It was crucial that colors and styles be finalized at the start for consistency and efficiency. Layered pieces provide visual impact using clear substrates and inks overprinted on opaque white.

Role : Production Designer
Challenge : As the sole Production Designer overseeing the well-known International Delight brand, it was imperative that brand and regulatory elements maintain consistency across the 100+ products and flavors. Campaign redesigns required the utmost planning, organization, teamwork and time management.

Role : Production Designer and Photo Retoucher
Challenge : The elements in the Photoshop files needed to remain layered, yet simplified enough to allow for quick and easy movement when resizing for a variety of publications’ specs. Due to the heavy saturation of ink, attention needed to be paid to the maximum ink density of all files released.

Role : Production Designer and Retoucher
Challenge : This insert was printed two-sided on a clear substrate and housed in a diecut sleeve. Two hits of white were laid down beneath the ink to minimize show-through. Attention also needed to be paid to the precise alignment of the insert when placed in the diecut sleeve.

Role : Prepress Supervisor and Production Designer
Challenge : This 18-page factbook incorporated french-fold pages throughout, backed with a PMS. The cover required plates for both, glossy and dull varnishes. Finally, an embossed sticker was added to the cover to mimic an elevation marker.

Role : Prepress Supervisor
Challenge : The Z-card required precise folds and dielines to condense the 15"x 9" page down to a 2"x 3.5" card which was inserted into a lanyard and distributed to skiers on the mountain.

Role : Production Designer and Retoucher
Challenge : The International Builders’ Show booth spanned 20 x 50 feet and two stories, requiring 40 printed signs to showcase Johns Manville’s variety of products. The messaging — viewed from a distance and up close — maintained consistency, and effectiveness individually and as a whole.